Starting a sock business depends on its community to be loyal and supportive of their brand. When I was starting out my sock company, I was influenced by the sock Instagram account called Sock Club London. At the time they were just focused on building their sock brand’s community.
With the movie, Fight Club as an influence in the start of Sock Club London is what attracted me to their brand. So it wasn’t just their socks because they weren’t even selling socks when they started out. They were talking about other sock brands at first. Their message is what attracted other people and me.
Lesson number one, start a sock business that has an attractive message to a group of individuals. Sock Club London use words and images of the soap bar from the movie Fight Club to attract people who like socks and want to be part of something exclusive. Kimchi Socks first sock that we designed and made was our Black Power socks. We wanted to create a sock for a group of people who believe in the empowerment of the Black Community.