Apparel Social Responsibility

We live in a judgemental world. There is no denying that. We live in a world where people are judged by their looks, color, beliefs and even what they wear. Growing up, I remember reading magazines and staring at images of beautiful women. My mindset began to change. Instead of staring at myself in the mirror and seeing myself as beautiful all I saw were faults. Thanks to the apparel industry, my brain twisted the true meaning of ‘beautiful’. It took a long time before I could realize that beauty isn’t just what’s on the outside.  I took responsibility of my thoughts.

In magazines, all you would see were skinny women. Size zero everywhere. Nowadays that isn’t the case. We welcome different types of people all over media. Because we want to see what is real. Many industries started showing real people, from size 12-22. Whatever size or shape– you see them walking down the runway beautiful and confident. As people, we have the power to change the way the apparel industry does things. We demanded more equality and reality in ads and, that what we got. The Aerie brand started a  campaign showing off real women of very kind without any touch-ups.

The apparel industry has a responsibility to understand what their consumers want and tailor their products to their needs. But they have a responsibility to understand that the content they put into the media represents who they are and can warp the minds of young ones. What we see we might eventually become. It has a responsibility to its workers creating the clothes, the materials being used. Many industries abuse their workers and the earth. We have one life. One job. One Earth. We should all own up to that responsibility.

-Isabel Barreiro

Isabel on Instagram

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